Post-colonialism describes the period of struggle that multiply countries are enduring due to the previous colonialism, especially from the Europeans. Colonialism was where a mother country would colonize smaller and weaker nations around the world. These smaller nations would then provide resources that they would sell back to the mother country. At first, there was a mutual relationship between the nations because the colony would be able to gain money from selling the resources, and the mother country would make goods that they could benefit off of. However, the mother countries often also forced their culture and laws onto the colonies. As a result, as the colonial period ended, the mother countries abandoned the colonies after all they used up all the resources, causing the colonies to fall apart both economically and politically. Thus, post-colonialism is the attempt to repair all the damage done by colonialism.
Although Intel denied an intentional use of racism, one can clearly see that six brown men are bowing down to a single white man. This advertisement clearly shows how many people still view the white people are superior to other races due to the colonialism period where the Europeans took advantage of their colonies around the world.
Below is another, althought less serious but still strong, example of post-colonialism is our everyday lives. As you may know, Tom and Jerry is childrens cartoon; however, it still depicts the black people as being inferior people. In Tom and Jerry, the maids are always black!
If you're looking for proof, the maid appears in about 2:16 of the video above =].
Due to colonialism by the Europeans in the past, the whites were often viewed as superior to other ethnicities. For example, many companies have advertisements that depict the whites as being superior to the blacks. Below is an ad that was actually released by Intel Company in 2007! (It actually amazes me how recent this ad was!)
WOW!
ReplyDeleteThe intel commercial is awfully blunt and it clearly conveys how 'whites' are superior to 'blacks' in the workplace. Especially seeing as how it was made in 2007, the effects of post-colonialism are still among us today and are still in our everyday life.
I failed my captcha thingy 5 times -.-
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